Millions of car owners possess car loans or leases. The absence of a streamlined online loan self-service product was not only impeding the company's ability to achieve customer satisfaction but also restricting its potential to market a holistic LOS ecosystem compared to its competitors.
The LOS customers are compelled to depend on third-party portals or calling or visiting bank for small loan/lease requests.
These third-party portals often lack intuitiveness and don't align with the brand's identity.
User Research
(Group Discovery Session, Task Flow, Information Architecture)
Designs
(Theme Strategy, Design System, Wireframes, Prototype, UI Code)
Validation
(Design Sessions, Usability Test, Customer Case Log Study)
